Tuesday, October 22, 2019

How To Protect Your Website From Search Engine Updates

Whether you are a blogger or a web-based business, there is nothing you can do to stop Google from revamping its search engine updates. Although these updates may have a huge effect on your Google page rank by changing your web traffic stream which means it will have a huge effect on the blog or branding strategies you’ve put a lot of time and effort into building, they’re also important to the integrity of the internet. Love it or hate it, Google’s search engine updates are attempting to create better web content.

Google makes changes to its search algorithm quite often, but a big change occurred in September, 2011. This change is known as Panda Update 2.5. When Google released this update, they also released an outline of the goals of this particular update. To paraphrase Google, the statement said that the update was part of their commitment to returning high-quality sites to Google users. It went on to say that nearly 500 hundred changes were made each year to their algorithms.

The Internet is riddled with spam, junk content and poorly written articles and posts. Because of all the confusion and problems this causes, many internet users draw comparisons between the internet and the untamed Wild West. Panda 2.5 is like your grade school teacher taking a red pen and correcting your poorly written English test. However, instead of getting a D on 21st century literature, your brand or website suffers due to a decreased Google ranking and less traffic. While you might not be able to stop Google from tweaking its search algorithm, there are steps you can take to protect your website.

1. If you’re writing blogs, you will want to use unique, fresh, high-quality content. Stay away from spun articles and article writer software. Do updates to your blog on a daily basis. Keep your database fresh. Do not think of the web as a giant information entity that is continually regenerating itself, but as an outlet for high-quality, concise, creative and thoughtful writing.

2. It is imperative to link to authority sites. While an initial nuisance, this adds credibility to your blog. Do you remember when you had to cite your sources for those history papers on the American Revolution? That is how you need to view these authoritative sites so you’ll have solid sources for your site.

3. Create an Internet presence. The best way to do this is through social media platforms like Facebook, Twitter and LinkedIn. Your social media influence will help determine your overall Google rank.

Search engine updates are part of the Internet. When the Internet changes, we need to be prepared to adjust our content to whatever algorithm appears.


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